Year: 2024

Political Marketing

Understanding Programmatic Advertising: A Comprehensive Guide

What is Programmatic Advertising? Programmatic advertising is a method of purchasing and selling digital advertising space through automated processes, rather than the traditional manual processes used in advertising. It employs technology, algorithms, and real-time bidding to facilitate the buying, placement, and optimization of ads, making it a highly efficient way to reach target audiences. Unlike […]

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KOLUMNE I KOMENTARI

The Battle for Syria

Old Rivals in a New Clash Shaping the Region’s Future Written by: Armin Sijamić/Patria Syria has once again become a focal point of global media attention. The truce that had held since March 2020 was broken on November 27 with an offensive, during which forces from Idlib captured the country’s largest city, Aleppo, within just […]

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Politics

Silicon Valley’s New Role in Trump 2.0: The Rise of Tech Influence in U.S. Politics

Introduction to Silicon Valley’s Political Shift Historically, Silicon Valley has been synonymous with progressive ideologies and Democratic party support. The region, known for its technology-driven innovation and entrepreneurial spirit, fostered a political landscape that prioritized inclusivity, environmental sustainability, and social justice. This alignment was reinforced through significant endorsements and financial backing for Democratic candidates, especially […]

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Political Marketing

Understanding SWOT Analysis in Political Marketing

Introduction to SWOT Analysis in Political Marketing SWOT analysis is a strategic planning tool that helps organizations assess their internal and external environments by identifying four key components: Strengths, Weaknesses, Opportunities, and Threats. In the context of political marketing, this analysis serves as a critical mechanism for political parties and candidates to navigate the complexities […]

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DRUŠTVO

The Grey Zone of Healthcare Under Čović’s Appointees: Skočibušić’s Methadone Operates Without Oversight—After All, He’s a Double Director!?

Written by: Amina Čorbo-Zećo The question is, how much of a newsworthy event in Bosnia and Herzegovina is it when a small-time dealer, distributing drugs for much bigger cartel players, is arrested? However, the revelation that there exists in our country a center for opiates operating within the state system, while simultaneously running a questionable […]

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KOLUMNE I KOMENTARI

WHERE IS THE SARAJEVO RESPONSE HEADING?

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POLITIČKI MARKETING

What Beginners Need to Know About Political Marketing: A Guide to Success

Political marketing is a dynamic and essential tool for modern campaigns, blending strategy, communication, and data to connect with voters effectively. For beginners venturing into this field, understanding the fundamentals can make all the difference. Here’s what you need to know to get started: 1. Define Your Candidate’s Brand Before crafting any message, establish the […]

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ZANIMLJIVOSTI

Introduction to King Tvrtko Kotromanić

King Tvrtko Kotromanić, an important figure in the history of Bosnia, played a crucial role in shaping the medieval Bosnian Kingdom. Born in 1338, he was the son of Ban Stephen II Kotromanić and his wife, a member of the local nobility. His birthplace, likely the town of Bobovac, was central to the political landscape […]

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ZANIMLJIVOSTI

Discover Vranduk: Bosnia’s Medieval Gem with Breathtaking Landscapes and Centuries-Old Traditions”

Wandering photographer Boris Trogrančić, who regularly introduces us to the natural beauty of Bosnia and Herzegovina, recently visited one of the country’s most stunning villages—Vranduk. Vranduk is located in central Bosnia, just about ten kilometers from Zenica, and is renowned for its medieval fortress dating back to the 14th century, writes Punkufer.hr. Once a royal […]

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KOLUMNE I KOMENTARI

The Ruling Coalition and Nermin’s Waltz: Warmth Brings the Perfect Rhythm

Written by: Amina Čorbo-Zećo “It is a fact that the atmosphere of negotiation and discussion has returned, that we are maintaining some kind of rhythm, which I find very important, even when we don’t reach agreements on all the things we think can and should be agreed upon,” said Nermin Nikšić, president of the SDP, […]

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